Crop advice in the language the farmer already speaks (sample) Explore
A photograph and a voice note, answered by an agronomist's reasoning.
Sample brief
This is an example while our first real briefs are being written. The shape is right; the specifics are illustrative.
The problem
A smallholder who spots something wrong on a leaf has three options: ask a neighbour, ask the input dealer who profits from the answer, or wait. The advice that exists is written in a language and a register nobody in the field uses.
Why now
Vision models run on a mid-range phone, and speech in the major Indian languages crossed the line from demo to dependable inside the last year.
The wedge
One crop, one district, one pest. Photograph, ask out loud, get an answer that names what to do this week and what it costs.
First customers
Cotton smallholders in one district, reached through an existing FPO.
What people do today
The input dealer, a WhatsApp group, and a government helpline nobody calls.
What working looks like
Fifty farmers asking a second question without being prompted, and one buyer saying the advice changed what arrived.
Why Kampus wants this built
Distribution is the whole problem, and a student who grew up in that district has distribution a funded startup cannot buy.
What we do not know
Does anybody pay, and if so which side — the farmer, the FPO, or the buyer who wants the crop to arrive?
Who you might need
One student who can build for a low-end Android phone, one who speaks the target language natively, and one willing to stand in a field for a week.
On market size
Indicative only. Reach matters more than willingness to pay in year one.